That's right, if you're interested in learning about becoming a more effective architect, you should check out the ArcReady event that will at the Embassy Suites on May 18th (5/18/2007). The theme for this ArcReady is entitled "Architecting for the User Experience", how does the role of user experience take part in architectural designs? More specifically, how you can use WPF, WPF/e, XAML and the Expression suite to enhance your applications.
If you have the time, you should check it out. I'll see you there!