That’s right, looks like MS is renaming WinFX to be .NET Framework 3.0 to avoid confusion. Here’s what Soma had to say:
With this in mind we have decided to rename WinFX to the .NET Framework 3.0. .NET Framework 3.0 aptly identifies the technology for exactly what it is – the next version of our developer framework.
I guess I can see their point. At the end of the day, it’s just a name for packaging. Since we’re in the topic of changing names, can we rename WCF back to Indigo? ;-)